APRIL 2009
Marketing success in FY10 — New UK version
Eight smart customer engagement strategies
According to the recently published Insight Report from Experian, consumer
confidence in the UK hit an all time low in October 2008, driven down by the
credit crunch, rising food and fuel prices and the gathering economic gloom.
In November and December 2008 consumer confidence improved to the level of
Spring 2008 with a lessening of petrol and food prices and a slashing of interest
rates by three percent in the quarter helping. However, the degree of optimism
felt was impacted by the MosaicTM group in which these individuals sit. The “Blue
Collar Enterprise” group feel particularly vulnerable as the fear of redundancy
and reduced overtime hits. “Symbols of Success” and “Rural Isolation”,
traditionally spenders on high end goods such as property, luxury items and cars,
are also cutting back due to the reduced return on their savings and investments.
(Continued...)
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