AUGUST 2009
The 12 days of Christmas:
Planning for a successful Christmas 2009
In the heady heights of summer, Christmas may seem
like a long time off. For retailers, however, planning for the
festive season comes early and now is the time to start
thinking seriously about Christmas marketing strategies.
The unfortunate reality is that Christmas 2008 was the
worst for retailers since the early nineties. And this year
looks to be equally challenging, with fierce competition
for the hard earned consumer pound, tight marketing
budgets and considerable pressure to prove ROI.
So it’s more important than ever to plan effectively and
draw on previous learnings. This paper will give you an
insight into Christmas past; and provide a series of hints,
tips and advice about growing revenue and building
customer loyalty for Christmas future.
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