Holiday Email Strategies
New York, NY - Thursday, 6 October 2005

The holiday shopping season is quickly approaching and it's time to start preparing holiday campaign strategies. Last holiday season, CheetahMail clients experienced tremendous success with their email programmes, and we're expecting their programmes to be even more successful this year!

Join CheetahMail's in-house experts for an informative holiday webinar to help you develop better holiday email strategies that deliver higher ROI, which we're certain will bring you some early holiday cheer!

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

Introduction to SiteClarity, CheetahMail's New Web Site Analytics Solution
New York, NY - Thursday, 25 August 2005

In this special webinar, CheetahMail introduces SiteClarity, CheetahMail's new web site analytics solution. SiteClarity, previously known as Harvest Solutions, has been helping top-tier companies achieve greater success online and offline since 2000. As part of CheetahMail's suite of products, SiteClarity is seamlessly integrated into our email marketing platform.

If you are re-evaluating your current web site analytics solution, or aren't currently using one, this webinar will be a great opportunity to learn how SiteClarity can help you develop more targeted and relevant online and offline campaigns, improve the online visitor experience and identify key factors that drive ROI.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

ReMarketing: Utilising Web Site Analytics Data to Send Highly Targeted Emails and Increase ROI
New York, NY - Thursday, 14 July 2005

One of the most frequently asked questions we hear from our clients is "How can I increase the ROI of my email marketing programme without increasing costs?" While this question has many possible answers, CheetahMail is excited to offer clients a new opportunity now to produce additional revenue streams and increase ROI through our new ReMarketing solution.

CheetahMail's new ReMarketing solution allows marketers to send website users highly targeted and relevant behaviour-triggered emails. With this solution, CheetahMail can quickly and easily tag your website, enabling you to send emails to site users to:

• Remind them about an existing (abandoned) shopping cart
• Follow up if they received a system error during the checkout process
• Send promotions based on specific items browsed
• Promote alternative items when requested items are out of stock

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

Event/Transactional Messaging: Making Every Message Count
New York, NY - Thursday, 26 May 2005

We've always stressed the importance of delivering relevant and timely communications to your subscribers. Event/Transactional messages (e.g. order and shipping confirmations, catalogue request confirmation emails, etc.) are probably the most effective and easiest way to accomplish this, especially considering total open rates for these types of emails are typically over 100%.

Event/Transactional messaging is a powerful marketing tool that many marketers are not utilising to its full potential. Event messaging can be augmented to serve as a marketing vehicle used to brand, promote, cross-sell and up-sell other products and services to attentive and already engaged customers.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

Define Your Email Creative... Again
New York, NY - 14 April 2005

Is your email creative trying to break out of a very tight 600-pixel width? Is using regular HTML to format your text instead of stylesheets driving your designers insane? Does the thought of an 'all-image' email entice you?

What if there were ways to devise clever work-arounds to what appear to be email's continually restricting design guidelines? What if we were to concentrate more on communicating with the customer through solid design, rather than focusing on what new constraints email clients and ISPs have in store for us?

Here are some topics that were discussed:
• Basic email design best practices like optimum file size, the preview pane and the dreaded 'fold'
• Dynamic content in email
• Considerations in making an email creative best practice 'breakaway'
• Consequences of failing to be consistent with your branding across email communications
• QA testing techniques

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

Segmenting for Increased ROI
New York, NY - 10 March 2005

Time and time again we've stressed the importance of adding relevancy to your email messages to increase response rates and achieve higher ROI. Segmentation is one vital component that can be used to increase relevancy. By segmenting your list based upon customer attitudes, needs and behaviours, you can gain a better understanding of your customers, thus increasing the relevancy of your email campaigns and, ultimately, maximising ROI.

Segmentation topics that are covered include:
• Basic and advanced segmentation frameworks
• Data analysis and data capture
• Segmentation strategy development
• Testing and optimisation

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

CheetahMail Round Table Discussion: Email Best Practices for 2005
New York, NY - 27 January 2005

Learn what strategies and tactics we've seen working, new email marketing trends to look out for in 2005 and email marketing best practices - all straight from CheetahMail Client Partners who have seen it all.

For Clients Only:
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Campaigning for the Holidays
New York, NY - 24 October 2004

Ring in the season with CheetahMail as we lead the way to better holiday campaign results and optimum ROI for all.

For Clients Only:
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Email Authentication - Steps To Ensure Enhanced Email Deliverability
New York, NY - 17 August 2004

During this session, you will learn:

• An overview of the current and planned authentication specifications, including Sender Policy Framework (SPF), Sender-ID, S/MIME, and DomainKeys.
• A step-by-step guide to compliance with both SPF and Sender-ID.
• Key information about CheetahMail's compliance with SPF and Sender-ID, including potential action items to undertake with your CheetahMail account managers or professional services.
• An up-to-date description of ISP and major email receiver authentication plans, including those by AOL and Microsoft.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

Gmail - Spreading the Gnews
New York, NY - 1 July 2004

Google, a company known for revolutionising Internet search, is at it again, this time with email. With the introduction of Gmail, Google's free new email service, Google aims to attract users away from the likes of Yahoo! and Hotmail by offering its users 1GB of email storage along with an array of new email options. While Gmail is still in beta testing, it is being slowly released to a very eager public through a viral marketing effort. With a general release date in the imminent future, Gmail is likely to become the email client of choice for the internet's most savvy users.

In this webinar you'll learn more about Gmail and its potential impact on your email marketing program. We will discuss general Gmail features, as well as provide specific recommendations to help ensure optimum delivery and display of your messages to Gmail customers.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

The "IN" Crowd: How to Make it to the Inbox
New York, NY - 20 May 2004

Over the past year, we've stressed the importance of deliverability and the impact it can have on your email campaigns. Although many of you are successfully getting your emails through to the inbox, looming legislation and evolving filtering processes continue to threaten an email campaign's delivery.

Fortunately, as a CheetahMail client, you not only enjoy the industry's highest deliverability rate, but you also have access to the most effective deliverability toolset available. Join CheetahMail to learn how you can overcome the most difficult deliverability challenges and leverage CheetahMail's tools and expertise to ensure your messages are being delivered to the inbox.

For Clients Only:
Click here to request the PowerPoint presentation of this webinar.

New Link Editor to be released Monday 26 April 2004
New York, NY - 29 April 2004

It is with great pleasure that we announce the launch of our new Link Editor, which will be released on Monday 26 April 2004. The new Link Editor will enhance the current process for creating / editing redirects and offers several new time-saving features.

In this webinar, CheetahMail will take you through a demo of the new link editor as well as several additional enhancements that have been released over the past few weeks, including an auto-wrap feature for text content, the ability to upload content and set default segment assignments.

Click here to request the PowerPoint presentation of this webinar.

Responding to the FTC's Advanced Notice of Public Rulemaking
New York, NY - 25 March 2004

Over the next few weeks, Experian, our parent company, will be formally responding to the Federal Trade Commission with regard to their request for public comments on the CAN-SPAM Act. As a valued client, we would like to inform you of the pending rulemaking and its potential impact on your existing email practices. In addition, we would also like to give you an opportunity to support the industry by responding to this request for comments.

During the discussion, we will focus on these key topics:
1. The required rulemaking on the 'primary purpose' for commercial email and the potential changes that can be made that will impact your email efforts.
2. The discretionary rulemaking on the definition of 'transactional and relationship messaging' and the potential areas of comment for your business.
3. The potential establishment of a Do Not Email List, similar to the FTC's Do Not Call List, which will have a tremendous impact on email communications.
4. Other discretionary rulemaking issues such as referral marketing, unsubscribe processing and issues surrounding who is a 'sender' in commercial emails.

Click here to request the PowerPoint presentation of this webinar.

Just The Facts - An Update On Anti-Spam Legislation
New York, NY - 4 December 2003

As a permission-based email marketer, it is no longer a question of whether current and pending anti-spam legislation will affect you, but rather how it will affect you. With enacted state anti-spam legislation (including California's SB 186) and impending federal anti-spam legislation, it's more important than ever for marketers to understand the legislative landscape clearly and ensure compliance with existing laws to avoid potential litigation.

Click here to request the PowerPoint presentation of this webinar.

New CheetahMail Application "Look and Feel" with Enhanced Functionality
New York, NY - 5 November 2003

As you know, we at CheetahMail do not "version" our application. Based on client needs and requests as well as industry innovations, we roll out new functionality as soon as it is available. During this webinar we will walk you through CheetahMail's new feature and design changes.

Click here to request the PowerPoint presentation of this webinar.

Release of Outlook 2003
New York, NY - 21 October 2003

We reported earlier this year that Microsoft would be releasing their new version of Outlook in the summer of 2003. Microsoft officially launched their new Office System on Tuesday 21 October. This includes the release of Outlook 2003 (or Outlook 11). Please join us for a special webinar that will outline the major changes associated with the new release of Outlook and review the recent changes made by AOL, Hotmail and Yahoo! that will affect your email programmes.

Click here to request the PowerPoint presentation of this webinar.

Part 2: Express Yourself: Getting More Personal with Your Customers
New York, NY - 23 July 2003

Much has changed since the days of "load and blast"; consumer tolerance for the deluge of mail in the inbox is constantly being tested. As marketers, we must not only understand what we can do to ensure deliverability to our subscribers, but know what's enticing them to open and act upon our offers as well. Join CheetahMail for Part 2 of this series, Express Yourself: Getting More Personal with Your Customers, and learn proven methodologies and best practices in developing campaigns that obtain high responses.

Click here to request the PowerPoint presentation of this webinar.

Part 1: Sense and Deliverability: Making sense of the online environment
New York, NY - 24 June 2003

Much has changed since the days of "load and blast"; consumer tolerance for the deluge of mail in the inbox is constantly being tested. As marketers, we must not only understand what we can do to ensure deliverability to our subscribers, but know what's enticing them to open and act upon our offers as well. Join CheetahMail for part 1 of a 2-part webinar series focused on getting your email delivered to the inbox and, more importantly, ensuring your email is read.

Click here to request the PowerPoint presentation of this webinar.

Enhancing the Performance of Your Email Marketing Programs
New York, NY - 29 May 2003

Email isn't as simple as it once was. No longer can marketers send out a mailing with a simple click. The constant state of change in the online environment has brought with it a new set of challenges for email marketers. CheetahMail explores these challenges and this natural stage of evolution while offering marketers ways to improve their campaign strategies for continuous and improved ROI. Please join CheetahMail for a webinar focused on CheetahMail Professional Services and the importance of short-term and long-term strategies for improving the performance of your online campaigns.

Click here to request the PowerPoint presentation of this webinar.