J. Jill Gains Insight into the Behaviour and Purchasing Habits of Online Customers with SiteClarity

Using the SiteClarity system, J. Jill were able to achieve their primary objectives while establishing a data infrastructure to meet future reporting needs.

J. Jill, a multi-channel specialty retailer of women's apparel, required better insight into the behaviour and purchasing habits of its online customers. Their previous web analytics solution offered some basic behavioural information, but aggregating the data into a useful form required hours of manual manipulation each week. J. Jill sought a solution that could provide detailed custom reporting without draining J. Jill's internal resources.

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