Experian CheetahMail joins forces with B2B marketer of industrial goods to engage new business opportunities online

Greater Manchester council influences citizen behaviour on channel use by
using email

Launched in November 2008, Experian was engaged by Communities and Local
Government to develop and execute an email data and campaign strategy that
would enable a targeted approach to acquisition through the email channel.

As an integral part of the 'Connect to your Council' marketing and
communications campaign for Greater Manchester the email campaign not only
successfully demonstrated the potential in the channel to influence citizen
behaviour on channel use but also provided the concrete data necessary to
build a business case to support investment in advanced online services.

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