Analog Devices cuts costs, improves conversions
with data-driven segmentation strategy

Experian CheetahMail joins forces with B2B marketer of industrial goods to engage new business opportunities online

Analog Devices, an international producer of semiconductor devices for consumer and industrial goods, sought to gain attention and generate revenue from prospective businesses using a cost-effective and traceable approach. Given the highly technical nature of Analog’s product line, the challenge at hand was to optimally leverage the email channel so that customers stayed engaged throughout an often lengthy and thorough sales cycle. By working with their account team at Experian CheetahMail, Analog Devices created a customer engagement strategy that involved delivering relevant, targeted and timely email communications to their customer base, subsequently increasing the amount of business generated as a direct result.

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