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Sears Names CheetahMail, An Experian Company, As a Partner In Progress

New York, NY, 14 April 2005 – CheetahMail, an Experian Company, the global leader in email marketing and customer intelligence solutions, has been named as a Sears Partner in Progress for 2004.

This prestigious award is presented annually to a select group of supplier companies that have provided Sears, Roebuck and Co. with quality products and services, from clothing, appliances and tools to marketing, transportation services and technology. More than 10,000 sources competed for this award in 2004.

Matthew Seeley, Chief Operating Officer of CheetahMail and Aurora Pedraza, Sears' Client Services Partner at CheetahMail, were honoured on 12 April at an event hosted by Sears Holdings Corporation Vice Chairman and CEO Alan J. Lacy at the company's headquarters in Hoffman Estates, Illinois.

Started more than 20 years ago, the Partners in Progress programme recognises suppliers who make significant contributions to the growth of Sears businesses and the creation of new ways to serve Sears customers better. The winners were selected from nominations submitted by Sears' employees who purchase goods and services for the company.

"Sears has been a long-time client of CheetahMail, so it's a great honour not only to work with such a notable company, but also to be recognised for delivering on our promise to make Sears' communication programmes a success. This award is directly attributable to the hard work and dedication of both the CheetahMail and Sears teams working together to produce campaigns that drive customer response," said Matthew Seeley, CheetahMail COO. "As one of our most advanced clients, Sears utilises many of our products and services to centralise multichannel data for the most relevant and effective email programmes. We look forward to continuing to provide Sears with the best technology and the best support," stated Seeley.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading broad spectrum retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which include approximately 870 full line and 1,100 specialty stores in the U.S.. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogues. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End - among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Holdings Corporation
Sears Holdings Corporation is America's third largest broad-spectrum retailer, with approximately $55 billion in annual revenues and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad range of clothing including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. For more information, please visit Sears Holdings' website at http://www.searshc.com.

About CheetahMail, an Experian Company
CheetahMail, an Experian Company, http://www.cheetahmail.com, an email marketing and customer intelligence solutions firm, serves over 350 category-leading clients in industry verticals including retail, financial services, media and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (http://www.experian.com) was founded in 1998 and is located in New York City and Los Angeles. CheetahMail UK, a subsidiary of Experian, is located in Weybridge in Surrey, England.

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