TMXinteractive and CheetahMail Team up to Provide Leading-Edge E-Mail Technology and Make Expertise Available to Mutual Customer Base

Conshohocken, PA, January 2001 – Two of the industry's leading e-mail marketing companies announced today that they have formed a strategic alliance to offer their considerable technological and creative expertise to marketers eager to capitalise on the benefits of smartly executed, opt-in email marketing campaigns. TMXinteractive, a pioneer in digital marketing technology, said it will work closely with CheetahMail and its clients to offer its patented technologies for streaming multimedia content directly into the body of an email. At the same time, TMXinteractive's clients will now benefit from CheetahMail's e-marketing expertise and their ability to distribute digital content to highly targeted audiences worldwide.

Based in New York City, CheetahMail provides its clients with technology-based solutions that create, manage and deliver permission-based e-marketing.

"This strategic alliance melds two leaders in e-marketing to provide our client with a complete spectrum of e-marketing management from creative development to digital delivery and distribution," says TMXinteractive President Blair Lyon. "CheetahMail's expertise and understanding of large email delivery programmes provides our clients with the most advanced solution available in the market today. This, combined with TMX's ability to create highly compelling, multimedia content further extends our leadership in the email marketing industry, which is expected to grow to $xx billion in 2001."

TMXinteractive provides clients such as SAP, Calvin Klein and Bobby Brown Cosmetics with a new breed of technology that streams fully animated content along with CD-quality audio into the body of an email. The end result is that consumers receive near-TV quality advertisements in emails that play the moment they are opened and provide marketers with complete tracking and tracing capabilities.

"TMX's leading-edge technology allows our clients to benefit from 'gee whiz' content that makes consumers take notice," says Dave Hendricks, executive vice president of Sales and Marketing for CheetahMail. "Their ability to embed Flash technology directly into an email has proven to be more compelling than traditional text or HTML static messaging. We believe our stable of clients will quickly realise the inherent value in the TMX product and delivery and see the value in our alliance."

TMX's X-Mailsm advertisements play with no download delay, regardless of the viewer's bandwidth.

About CheetahMail
From acquisition to retention to results and return on investment, CheetahMail's web-based, human-supported service allows businesses to target, segment, deliver and track email marketing campaigns. Featuring a unique hybrid ASP model, CheetahMail enables clients to manage all, some or none of their email marketing, depending on their particular requirements and staff skill sets. Clients that require a full, outsourced solution receive the support of an experienced CheetahMail account manager to handle all aspects of the campaign. Clients who want to do it themselves but need help with more complex mailing have dedicated access to email account management professionals. Clients who never want to rely on account management may manage their email campaigns on their own. CheetahMail gives its customers and partners the freedom to work within their business model, without the constraints of its email marketing provider.

About TMXinteractive
TMXinteractive is a leading provider of TV-style rich media email content design and delivery solutions. The company's patent-pending technology allows marketers to stream dynamic multimedia advertisements directly into the body of an email message, negating the need for cumbersome attachments and allowing full-motion graphics, video and MP3 audio to be delivered, while adding only 5k to the original size of the email message. Since its founding in 1999, the company's proprietary technology and award-winning creative services have been used by many leading companies including SAP, Calvin Klein, Bobbi Brown Cosmetics, Jobdirect.com, RealTIME Media and E-Loyalty.

For more information about TMXinteractive, contact Sharon Sargent at Gregory Communications, Inc. (610) 642-8253 or sharon@gregoryfca.com.

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