Hunkemöller picks Experian CheetahMail for e-mail marketing
THE HAGUE, 12 November 2008 – After a pitch from four agencies, the international lingerie chain Hunkemöller has decided to use Experian CheetahMail for its e-mail marketing.
Hunkemöller wants to optimise its permission-based e-mail marketing activities and communicate better with the Hunkemöller Member Card holders. Through newsletters and service e-mails, Hunkemöller wants to increase the number of visits to its website and web shop, and also improve its conversion rate.
Experian CheetahMail will first optimise all the e-mail campaigns of the international lingerie chain. Through developing new templates, segmenting the data file and sending out more targeted campaigns, Hunkemöller can increase the conversion rate of its web shop. Besides this, a segmented approach will be used by using purchase information in the web shop.
“Our decision to pick Experian CheetahMail is based especially on the results of the test mail that scored far higher than the other agencies. In addition, the expertise, flexibility and creativity of the team really appeals to us” according to Nadia Schoenzwytt, International Internet Manager for Hunkemöller.
According to Anne Walker, Client Development Manager, Experian CheetahMail is extremely suitable for assisting Hunkemöller in realising its growth aspirations in the shops as well as online. “More and more people are buying online these days. This makes it increasingly more important to send a consumer relevant information, information that is suitable to his or her wishes and profile. Experian CheetahMail's assistance in this regard is excellent, through the planning and design team as well as our campaign and dispatch software.”
About Hunkemöller
Hunkemöller has been the lingerie specialist for women for over 120 years now. Founded in 1886, Hunkemöller has been part of VendexKBB International, now called Maxeda, since 1974. The company employs approximately 2,600 employees and has more than four hundred shops in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Spain, Turkey, Saudi Arabia, Egypt, Russia, Poland, Aruba, Sint Maarten and Curacao.
Hunkemöller is one of the largest lingerie specialist shops in Europe and is even the market leader in the Benelux countries. The company’s mission is to also achieve this market leader position elsewhere in Europe and beyond. That is why more and more shops are being opened as part of the growth strategy - in new counties this is being carried out under the name Bodique. The successful internet formula plays an important role in the growth strategy. Valuable experience was gained in this regard via the Dutch web shop that was launched in 2001: www.hunkemoller.nl.
About Experian
Experian is the global market leader in the field of analyses and providing information to organisations and consumers. Experian helps them to manage risks and to take well-balanced commercial and financial decisions.
With an extensive knowledge of consumers, markets and economies, Experian assists organisations in finding, developing and managing profitable customer relations. Experian works with clients in diverse branches of industry, such as financial services, retail and mail order, telecom, utilities, media, insurance, automotive, leisure activities, e-commerce, production, property and the government.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Its corporate headquarters are in Dublin, Ireland. The operational headquarters are located in Costa Mesa, California, and Nottingham, UK. Experian employs approximately 15,500 employees worldwide in 38 countries and supports clients in more than 65 countries. The annual turnover amounts to over €2,858 billion ($ 4,059 billion / £2,020m). More information can be found on www.experian.nl.
For more information, please contact:
Pieter Stroop, Business Unit Manager
Tel: +31 (0)70-4404820;
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