Experian CheetahMail launches emailresponsibly.com —
a two-way knowledge-sharing resource for email marketers
Site provides the e-mail marketing industry with fresh news, commentary, trends, reviews, best practices and advice
Schaumburg, Ill., 6 May 2009 — Email marketers looking for opportunities to interact with peers and industry professionals can now access http://emailresponsibly.com, a site dedicated to maintaining the efficacy of the e-mail channel through knowledge sharing and community building.
The Web site, hosted by Experian CheetahMail, provides a new look at how the industry leverages e-mail to engage customers in a more meaningful and profitable way. The site is run by a team of leading industry experts who review e-mail campaigns; offer best practices and program recommendations; address deliverability and compliance issues; and provide benchmark data and industry statistics, news and a variety of other e-mail-related topics in an unbiased and informational format.
“Emailresponsbily.com serves as a nonpartisan resource where marketers can learn, share and comment on matters related to their industries,” said Ashley Johnston, vice president of marketing for Experian Marketing Services. “We wanted a fresh, interactive place where e-mail marketers can share ideas, relay best practices and communicate with each other.”
The site is updated regularly and features links to several industry resources and topic-related blogs.
About Experian CheetahMail
Experian® CheetahMail® is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, e-mail info@cheetahmail.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Contact:
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com
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