Experian CheetahMail Strengthens Global Presence With Launch of New Zealand Office

Leading international email service provider extends global reach and brings online marketing customer engagement capabilities to New Zealand

Schaumburg, Ill., June 22, 2009 –Experian® CheetahMail®, a global leading provider of email marketing and customer intelligence technologies, today announced the opening of a new office in New Zealand. With locations already established throughout the United States, France, Spain, Ireland, the United Kingdom and the Netherlands, Experian CheetahMail sends permission-based emails on behalf of the world’s leading global brands.

The decision to launch Experian CheetahMail in New Zealand is in response to the rising demand from the country’s top enterprises for access to more sophisticated and personalized digital marketing capabilities. Located in Auckland, the new office will offer localized, data-driven email marketing services to brands throughout New Zealand, looking to better leverage the email channel.

As part of a leading international database marketing organization, Experian CheetahMail offers clients valuable and effective data quality, management and security, along with superior service and support across the globe. The launch complements the information services already being delivered by Experian in New Zealand, such as Experian® QAS®, a contact data management service.

John Merakovsky, director of Experian CheetahMail Asia-Pacific (APAC), is responsible for leading the New Zealand operation and growing Experian CheetahMail’s business in the region. Merakovsky formerly was general manager for Experian CheetahMail Australia and brings a wealth of online marketing expertise and experience to the business.

“Our ability to deliver permission-based emails across the globe in more than 40 local languages provides a significant advantage to many of the brands we work with,” said Merakovsky. “Experian CheetahMail’s sophisticated digital marketing capabilities help New Zealand companies connect with their customers through the combination of accurate data and the ability to strategically deliver and analyze individually targeted email campaigns.”

“We have a clear aim to strengthen and solidify our global presence to deliver top-level support and service to new and existing clients around the world,” said Matt Seeley, president of data management for Experian Marketing Services. “We have high expectations that the opening of the New Zealand office will significantly aid in this effort and help the country’s top brands develop the most relevant and strategic email programs possible.”

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.

Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, KLM, and Wyndham Hotels.

Experian CheetahMail, a business unit of Experian® plc (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Melbourne and Auckland. For more information, please visit http://www.cheetahmail.co.uk or email info@cheetahmail.co.uk.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in over 65 countries around the world. Total Group revenue for the year ended 31 March 2009 was $3.9bn.

For more information, visit http://www.experianplc.com

 

 

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