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FEBRUARY 2009

Marketing success in 2009

EIGHT SMART CUSTOMER ENGAGEMENT STRATEGIES

thumbnailToday's tough economic climate means big challenges for marketers who must make an impact with limited resources. Couple this reality with an ever-expanding array of marketing channels, and it's clear that new and innovative methods for engaging with customers is a prerequisite for success in 2009. Experian recommends eight effective ways to do just that.

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