OCTOBER 2008
Experian CheetahMail’s 2008 guide to successful holiday email marketing
RINGING IN STRONG HOLIDAY SALES WITH RELEVANT EMAIL MARKETING
It’s that time again! Opportunities are endless during the winter months ahead, but the competition will be fierce and with budgets tightening and discretionary income dwindling, marketers will need to work harder and send more responsibly in order to produce strong ROI.
Learn how to make the most out of your holiday email marketing campaigns in spite of significant economic challenges facing consumers. This white paper provides strategic and actionable email marketing techniques and tips that can easily be applied just in time for the busy winter season ahead. Specific topics of interest include frequency testing, innovative creative elements and simple implementations of emerging technologies such as mobile email optimisation and online video. Readers will also gain insight into what days should prove to be the biggest money makers online for the final months of 2008, and how to ensure their communications are prepared accordingly.
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