SEPTEMBER 2006
An Introduction to RSS: Expand the Scope of
Your Online Marketing Programmes by Using RSS Technology
REALLY SIMPLE SYNDICATION (RSS) USES PULL TECHNOLOGY TO STRENGTHEN RELATIONSHIPS WITH CUSTOMERS
You’ve heard the buzz surrounding RSS – that it drives traffic to your site, customers love it, it helps with search engine optimisation, it gets your content syndicated throughout the Internet, it's essential for affiliate marketing, and it's free of spam and phishing. But is it right for your company? How do you get the most out of it? If you do have feeds, how do you know if they are working? And how does it work with email?
In this white paper we will discuss RSS as a customer communications channel, how it complements your email programmes and best practices for its use.
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