Email Marketing by Experian CheetahMail

MAY 2007

Getting Started with Mobile Marketing:
Answers to Marketers' Frequently Asked Questions

CheetahMail's In-House Marketing Experts Reveal Tips and Tricks for Entering the Bold New World of Mobile Messaging.

Jupiter Buyer's Guide Mobile Marketing has received a lot of industry buzz in the past several months. Although this market is still very immature (at least in the US), CheetahMail recognise that our clients are looking for ways to engage with their customers via this emerging channel.

This whitepaper serves to outline how CheetahMail can assist you, our clients, in getting started with mobile marketing and more specifically SMS. It will also provide you with a set of definitions for common terminology used in conjunction with mobile marketing.

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