Email Marketing by Experian CheetahMail

MAY 2008

A guide to effective email acquisition

Jupiter Buyer's Guide Experian CheetahMail's top 10 best practices for growing your permission-based email file

One of an organisation’s best marketing assets is a healthy permission-based email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to acquire the file itself. With inbox clutter on the rise and customers becoming more sensitive towards any unwanted communication, marketers should develop their subscriber lists with relevance and care.

Fortunately, there are a number of simple and effective ways of doing so. This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base.

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