Creative redesign engages subscribers, increases email performance for Comedy Central

Experian Cheetahmail’s Creative Services team revamps the television network’s
newsletters to grab user attention and encourage customer response

As a leading cable television channel of comedy-based programming, Comedy Central deems creativity and innovation as two main ingredients in its marketing mix. Viewers and fans of the channel expect to be entertained by anything with the Comedy Central name on it, and email communications are no exception. To ensure that Comedy Central’s email campaigns were eliciting
maximum response, Experian CheetahMail’s Creative Services team worked to improve the design, functionality and visual appeal of a number of Comedy Central’s email newsletters. The redesign initiative, endowed with a slew of HTML and creative best practices, sparked a significant lift in subscriber engagement, interactivity and response.

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