Microsoft Xbox enhances customer engagement by making personal connections with gamers via email

Xbox, Microsoft’s popular video game platform, had outgrown its existing email system and needed a more reliable, robust and measurable solution to keep pace with its rapidly-growing customer base. Since partnering with Experian CheetahMail as their email marketing and customer intelligence solutions provider, Xbox has centralized their customer data from multiple sources, improved data hygiene, created highly-personalized email campaigns based on user interests, and tracked the success of their mailings using Experian CheetahMail’s reporting tools. Equally impressive, Xbox coordinated these improvements across all regions of their global business, including Asia/Pacific,
North America and Europe.

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