HMV Boost Revenue With Enhanced Transactional Messaging Programme

Music retailer's order confirmation messages are both timely and relevant, maximising cross-sell and up-sell opportunities.

HMV is the UK and Ireland’s leading specialist retailer of music, DVD / video, computer games and related products. Like all companies, HMV.co.uk is continually looking for new revenue opportunities. With this is mind, it approached CheetahMail's consultancy team to review its e-mail marketing in order to identify new opportunities for revenue growth.

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