Eddie Bauer Uses ReMarketing Messages to Generate Revenue From Abandoned Shopping Carts

Automated messages driven by web analytics data give customers the incentive to complete online purchases.

Eddie Bauer, a leading retailer of outdoor lifestyle apparel, wanted to increase revenue by reclaiming customers who had abandoned their shopping carts before making a purchase. Working with CheetahMail and a third-party web analytics provider, Eddie Bauer achieved this goal by sending automatically-triggered emails reminding users to complete their previously abandoned online purchases. These ReMarketing messages significantly outperformed standard promotional mails, with higher open rates, click-through rates and (most importantly) increased revenue per message.

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