Experian CheetahMail wins John Lewis partnership contract
London, 7 October 2008 – Experian®, the global information services company, today announced that the John Lewis Partnership has appointed Experian CheetahMail as its email marketing partner of choice in the UK.
The deal will see the John Lewis Partnership using Experian’s global email marketing and customer intelligence service to optimise all of its permission-based email marketing campaigns for its John Lewis, Waitrose and Greenbee businesses.
The John Lewis businesses will be able to quickly deploy highly personalised email messages to thousands of customers using Experian CheetahMail’s powerful data insight, scalable technology and strategic consulting services. To achieve the highest returns from each campaign, emails will also include lifecycle and ReMarketing messages unique to each customer’s profile.
Luke Kingsnorth, Development Manager at the John Lewis Partnership, commented: “As one of the UK’s most trusted brands, it is important that we communicate with our customers on a one-to-one level. This means using only the most relevant information to reflect the relationship that each customer has with John Lewis, Waitrose and Greenbee. Based on our evaluation, Experian CheetahMail stood out as the company most capable of delivering against our email marketing requirements.
By working with Experian CheetahMail, we have a partner that understands the retail landscape and can use its technology and industry experts to drive real commercial value from email marketing activities for the John Lewis Partnership.”
Steve Lomax, European Managing Director for Experian CheetahMail, said: “The John Lewis Partnership has an excellent understanding of how to use digital marketing to enhance the overall customer experience and increase brand loyalty. Its decision to appoint Experian CheetahMail underlines its strategic approach to using email to communicate effectively with its customers and we look forward to working closely to further increase online revenues for the John Lewis Partnership.
For further press information press information please email:james.russell@uk.experian.com
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian plc (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Continuing sales for the year ended 31 March 2008 were $4,059m (£2,020m / €2,858m).For more information, visit www.experianplc.com
About The John Lewis Partnership
The John Lewis Partnership operates 27 department stores across the UK, www.johnlewis.com, 192 Waitrose supermarkets and Greenbee, a new direct services company. The business has an annual turnover of over £6bn.
John Lewis, 'Britain's favourite retailer 2007'* typically stocks more than 350,000 separate lines. The website stocks more than 30,000 lines focused on the best of home and giftware, electrical items including online exclusives and fashion brands. www.johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. We currently offer free delivery on all items purchased through our website.
Waitrose, named 'Britain's favourite supermarket'* combines the convenience of a supermarket with the expertise and service of a specialist shop. It offers fresh and frozen foods, wines and groceries as well as delicatessen, cheese, fresh fish, meat, patisserie and hot-food counters. Waitrose is dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service.
(www.waitrose.com)
Greenbee.com offers a range of financial, travel and leisure services selected by the John Lewis Partnership. These include home, travel, pet, wedding and event and car insurance products, life cover and a phone and broadband package, along with travel offers and the latest theatre, event, music and sport tickets. Customers can visit www.greenbee.com for further information.
*Verdict consumer satisfaction index, January 2008
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