CheetahMail Strengthens Industry Leader Position with the Addition of Marquee Brands
Leading brands such as Lillian Vernon, Jos. A. Bank, NYMAG.com, DMSI, EMI Music North America and Boost Mobile choose CheetahMail for Email Marketing Expertise and Service
New York, NY, 24 October 2005 – CheetahMail, an Experian company, a global leader of online marketing solutions, today announced an impressive list of new clients from various industries, including brand leaders such as Lillian Vernon, Jos. A. Bank, Boost Mobile, EMI Music North America and NYMAG.com. These companies have chosen CheetahMail to power their email marketing efforts and help manage their online customer communication strategies.
"We're seeing an increased focus by our clients on delivering more relevant and personalised communications," states Matthew Seeley, president of CheetahMail. "Whether brands are in the beginning stages of adopting more sophisticated techniques of email marketing, such as dynamic content, or are fully utilising customer touch-points through tools such as event-based messaging, CheetahMail clients are seeing value and experiencing increased ROI through the implementation of more advanced email marketing techniques. We're very pleased these brand leaders have chosen CheetahMail to advance their email marketing programmes."
CheetahMail's industry-leading technology, advanced targeting tools, email marketing expertise and multi-channel marketing integration solutions enable companies to realise the true value of permission-based email marketing. CheetahMail's approach to relevant customer communications continues to win and retain leading companies from a variety of industries and in varying stages in their online marketing programmes.
"We needed a robust solution that could measure performance for all of our multi-channel segments," said Peter Zophy, DVP of Ecommerce for Jos. A. Bank. "CheetahMail's segmenting and reporting tools were perfectly suited to our needs."
"From the very beginning of our search, CheetahMail stood out as our first choice," said David Evans, online general manager of NYMAG.com, New York Magazine's home on the web. "Not only does CheetahMail have the advanced marketing tools and reporting capabilities that we were looking for, but their expertise and unique approach to servicing clients really attracted us."
"We needed advanced features and functionality that weren't available with other solutions," said Ron Comeau, web project manager of Boost Mobile. "CheetahMail's extensive reporting and targeting functionality has allowed us to enhance our email communication strategy significantly."
"Working with CheetahMail will allow us to use segmentation and targeting techniques to improve our email communications across many of our home furnishings brands and increase the value of the relationship for both DMSI and our customers," said Mike Bibbey, director of e-commerce at DMSI.
About CheetahMail
CheetahMail, a global leading online marketing solutions company specialising in email marketing and web site analytics (SiteClarity), serves category-leading clients in a variety of industry verticals including retail, technology, financial services, publishing, entertainment, B2B and travel. CheetahMail's technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian, was founded in 1998 and has offices in New York City, Los Angeles, London, and Dublin.
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