Shar is a part of Forrester's Devices, Media, & Marketing team, which is focused on helping clients develop integrated marketing strategies through written research and custom client projects. Her areas of emphasis include email marketing, market mix planning and modeling, and rich media and broadband advertising.

Shar returns to Forrester after several years away working in marketing strategy consulting. Most recently, Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. She also worked as a strategy consultant with Carlson Marketing Group developing CRM and email strategies for clients including Home Depot, British Airways, and Buena Vista Home Entertainment. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on email marketing, customer loyalty and retention, ad networks, and marketing measurement.

Shar graduated with honors from Harvard University.