As a VP and Research Director for JupiterResearch's CRM, Retail, Site Operations and Marketing Operations practice areas, Daniels is intimately involved with covering e-mail marketing and operations. David's research studies evaluate ESPs, detail operational tactics, identify changes in consumer e-mail behavior and provide short and long-term strategies to address deliverability. With over 15 years of experience in direct-to-consumer marketing, Daniels is recognized as a thought leader in his domain and is frequently quoted in The Wall Street Journal, The NY Times, Business Week, CRM Magazine and other major media outlets.
Prior to joining JupiterResearch, Daniels served as president of his own marketing and Internet commerce consulting firm, 1 World Design. For clients, including JDR Computer Solutions and retailers Urban Outfitters and Anthropologie, Daniels was responsible for a range of activities from developing operational strategies and business plans to building web sites and online marketing campaigns. In his capacity as president of 1 World Design, Daniels also took on a variety of acting-executive roles including Chief Operating Officer for an online restaurant portal and VP of Operations for online furniture retailer.
Before starting his own company, Daniels held the position of Director of Service and Sales for a variety of companies including Apple Computer, MicroWarehouse and Genesis Direct, where he developed and operated a 400-seat contact center that represented 30 online and off-line brands including ProTeam.com, American Airline's Voyager Collection and the official catalogs of the NBA, MLB, NHL and NASCAR.
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