APRIL 2009
2009 digital marketer: Benchmark and trend report

Consumer behaviors and attitudes toward digital channels — as well as projections regarding the emergence of new channels — hold great significance for businesses seeking more authentic and deeper customer engagement. When handled strategically through the use of benchmarking and analytics, this user-controlled medium is certain to secure a profitable future for the businesses of tomorrow, while creating long-term, loyal brand advocates along the way.
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