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Extra! Extra! Read all about it! The media is always interested in what we’re up to at CheetahMail — and now you can be too. Browse our recent media appearances below.

Date Source Article title
1316685444 09/22/2011 eMarketer eMarketer

Flash-Sale Emails Outperform Other Offers

Of the many social commerce models that have emerged over the past few years, daily deals command the most attention. Yet flash sales—typically defined as a sale less than 24 hours in duration—continue to flourish as well.
1312919500 08/09/2011 Experian Experian

Experian CheetahMail sets record-breaking attendance with more than 900 brand leaders sharing digital-marketing strategies

Experian Marketing Services’ CheetahMail provides integrated email, mobile, social and display advertising insights at 2011 Summit.
1312206093 08/01/2011 DMnews DMnews

Boston Proper builds customer database and sales with summer catalog initiative

For the multichannel campaign, Boston Proper turned to Experian Marketing Services, which has helped manage its customer database for more than 15 years
1309185147 06/27/2011 Experian Experian

Experian CheetahMail will share email, mobile, social and display advertising expertise at 2011 summit

Experian Marketing Services’ CheetahMail invites the industry’s most progressive marketers to gather for the two-day event in New York City.
1306249534 05/24/2011 Experian Experian

Enterprise brands select Experian CheetahMail for data-driven email marketing

Experian Marketing Services’ CheetahMail continues to add renowned brands to its marquee client list, including dELiA*s, Simple Truths and more.
1305247436 05/13/2011 MarketingProfs MarketingProfs

Memorial Day Emails Drive Highest Holiday Transactions

Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine’s Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.
1305043474 05/10/2011 Experian Experian

Experian Marketing Services’ CheetahMail is yet again the number one email provider to the Top 500 Online Retailers

More than two-and-a-half times more of Internet Retailer’s Top 500 use Experian CheetahMail rather than the next email service provider.
1304434277 05/03/2011 DMnews DMnews

Mother’s Day Email Open Rates Peak Post-Holiday: Survey

Emails with “Mother’s Day” in the subject line generate 2.6% click-through rate in the week following Mother’s Day versus 1.8% during the week leading up to holiday, a 44% increase, according to email marketing firm Experian CheetahMail. Transactions, though, peak two weeks prior to the holiday. The company, which surveyed more than 400 of its clients for the results, found that email-driven transaction rates reach their highest point two weeks prior to the holiday at 0.18%.
1301929056 04/04/2011 DMnews DMnews

Rumors of email’s demise have been greatly exaggerated

According to Experian’s “The 2011 Digital Marketer: Benchmark and Trend Report,” consumers are more likely to open emails that contain promotions or coupons—especially emails containing “percentage off” or “dollars off” in the subject line—than any other type of content.
1301686373 04/01/2011 Experian Experian

Experian Marketing Services releases 2011 Digital Marketer Benchmark and Trend Report

Consumer confidence in economy shows signs of improvement in Q1 2011.
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