In the news

Extra! Extra! Read all about it! The media is always interested in what we’re up to at CheetahMail — and now you can be too. Browse our recent media appearances below.

Date	Source	Article title
1328184531 02/02/2012	iMedia Connection	What your email subscribers really want A recent Experian CheetahMail study indicated that only 25 percent of brands have email sign-up on their Facebook page. What are you waiting for?
1327324357 01/23/2012	Experian	Experian CheetahMail Achieves a Leader Status and Top Scores as Cited by Independent Research Firm Experian^® CheetahMail^®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that Forrester Research deemed it among the leaders in the January 2012 report, “The Forrester Wave™: Email Marketing Vendors, Q1 2012,” most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews
1326997638 01/19/2012	Experian	Experian CheetahMail welcomes Brookstone, DIRECTV, HUGO BOSS and LACOSTE to its global client portfolio Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the introduction of new brands to its industry-leading client base. Some of today’s most progressive digital brands, including Brookstone, DIRECTV, HUGO BOSS and LACOSTE, all have recently signed on to become part of the Experian CheetahMail family and leverage the unrivaled customer service and technology for which CheetahMail is so well-known.
1323771562 12/13/2011	Experian	Experian CheetahMail Finds Deeper Discounts Via Email Have Increased 30 Percent This Holiday Season Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today released new data indicating that deeper discounts are being offered through email more frequently this year. This holiday season, the percentage of campaigns offering 50 percent off is up 30 percent compared with the same time period in 2010. Those campaigns offering 10 percent and 20 percent off have decreased.
1320670027 11/07/2011	Experian	Retailers: Don’t leave “Peak Week” money on the table Analysts at Experian Marketing Services, a leading provider of data, analytics and marketing technologies, have examined the current 2011 holiday season with an analysis of online traffic and retail email data and have released results focusing on the critical week leading up to Black Friday and Cyber Monday.
1320328614 11/03/2011	Marketing Profs	Flash Sale Emails Boost Transaction Rates The flash sale is one of the hottest tools being used today to capture customers’ attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by Experian CheetahMail.
1316697103 09/22/2011	Experian	Flash Sale emails have doubled the increase in transaction rates compared with other offers Experian CheetahMail announced the release of its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. The study provides marketers with a thorough understanding of trends surrounding Flash Sale email marketing along with tactical advice they can apply to their programs.
1316685444 09/22/2011	eMarketer	Flash-Sale Emails Outperform Other Offers Of the many social commerce models that have emerged over the past few years, daily deals command the most attention. Yet flash sales—typically defined as a sale less than 24 hours in duration—continue to flourish as well.
1312919500 08/09/2011	Experian	Experian CheetahMail sets record-breaking attendance with more than 900 brand leaders sharing digital-marketing strategies Experian Marketing Services’ CheetahMail provides integrated email, mobile, social and display advertising insights at 2011 Summit.
1312206093 08/01/2011	DMnews	Boston Proper builds customer database and sales with summer catalog initiative For the multichannel campaign, Boston Proper turned to Experian Marketing Services, which has helped manage its customer database for more than 15 years

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